5 days ago Be among the first 25 applicants Adyen is looking for a data-driven, proactive and collaborative digital marketing manager. This role will work from our San Francisco and report directly to the VP of Marketing, North America. The digital marketing role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing. In this role, you’ll be responsible for planning, setting up and optimizing targeted digital marketing campaigns across owned, earned and paid channels. The ideal candidate is experienced with B2B performance marketing and fluent in working with revenue-based goals. This is a matrixed role collaborating across the North America region and Global Marketing teams to optimize Adyen’s impact through digital channels. Responsibilities include planning, setting-up and optimizing digital marketing campaigns including web, SEO/SEM, paid social and programmatic advertising to drive full funnel impact; working closely with the North America marketing team and global revenue marketing team to implement and drive strategies to generate sales accepted opportunities; handling local media buying through direct deals and/or agencies; managing digital agency relationships including campaign briefing, day to day communication, challenging media plans, campaign optimisation, budget allocation, and evaluations; leveraging analytics tools to determine effectiveness of campaigns across all channels; developing and implementing SEO strategies including on-page optimization, keyword research, link building and creation of SEO-driven content; collaborating with the digital marketing community at Adyen to share experiments, learn from other markets, and accelerate impact. Requirements include 5+ years of experience in a digital marketing role in the B2B industry focused on driving acquisition of net new customers, fintech experience is a plus; strong background in SEM (SEO and SEA) and other paid acquisition channels (Social, Programmatic); proven experience delivering creative and successful marketing campaigns to targeted audiences; data-driven, analytical mindset with experience in data-driven optimizations; experience with GA4, Looker, Marketo, Salesforce is a plus; balance between strategic and hands-on work; self-starting and self-motivated with ability to multitask and prioritize; fluent spoken and written English; ability to travel domestically and internationally 20%+; the role is office-first based in San Francisco with no remote-only option. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Referrals increase your chances of interviewing at Adyen by 2x Get notified about new Digital Marketing Manager jobs in San Francisco, CA . Director, Global Head of Brand Marketing - Facebook San Francisco, CA $227,000.00-$296,000.00 2 weeks ago Senior Social Marketing Manager, Fenty Beauty San Francisco, CA $124,000.00-$150,000.00 3 weeks ago San Francisco, CA $227,000.00-$296,000.00 4 days ago Director, Brand Marketing, Family, Kids & Baby San Francisco, CA $168,300.00-$223,000.00 1 month ago San Mateo, CA $207,000.00-$297,000.00 2 weeks ago San Francisco, CA $120,000.00-$160,000.00 3 weeks ago San Francisco, CA $170,000.00-$190,000.00 2 weeks ago Director, Retail + International Marketing San Francisco, CA $168,300.00-$223,000.00 3 weeks ago Senior Content Marketing Manager, Spoken Word San Francisco, CA $106,400.00-$185,000.00 4 days ago Director, Reality Labs Digital Marketing Foster City, CA $200,000.00-$220,000.00 2 weeks ago San Mateo, CA $165.00-$195.00 3 months ago San Francisco, CA $168,300.00-$223,000.00 1 month ago Senior Manager / Director, Marketing Operations San Francisco, CA $227,000.00-$296,000.00 1 day ago Director, US Brand & Integrated Marketing San Francisco, CA $185,000.00-$235,000.00 5 days ago Senior Director - Digital Acquisition and Revenue Marketing (Growth) San Francisco, CA $180,000.00-$200,000.00 1 month ago Oakland, CA $165,000.00-$180,000.00 2 weeks ago Associate Director of Marketing Strategy San Francisco, CA $193,860.00-$274,700.00 2 days ago Director, Brand Marketing, Family, Kids & Baby Senior Staff Lifecycle Marketing Manager San Francisco, CA $128,000.00-$220,000.00 3 days ago San Francisco, CA $200,000.00-$211,000.00 2 weeks ago 1444169 - Senior Director - Global Digital Media San Francisco, CA $260,700.00-$344,400.00 3 days ago San Francisco, CA $179,000.00-$246,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr Adyen
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