Job Description

Marketing Specialist

Help grow a safer, cleaner, healthier future for everyone, every day.

This is an exciting opportunity to help build our brand identity, as well as support various marketing initiatives and client campaigns. The Marketing Specialist effectively communicates and promotes SENSIT company and product news to internal and external customers to increase market awareness and attract new customers. With an emphasis on Graphic Design, the primary goal and focus of this position is to strategically position SENSIT Technologies as THE trusted source for gas detection products (and related company technologies) and maintain and ensure SENSIT's continued status as industry leader.

This internship is an excellent opportunity for individuals looking to build their marketing expertise while contributing to real-world projects within a supportive team environment.

Duties

• Assist with the creative design and content for various online and offline marketing materials, collaborating with Marketing, Sales, and Product Management.
• Maintain brand identity and conformance across all products and collateral.
• Update and create collateral, brochures, product sheets, case studies, white papers, web content, newsletters, ads, and sales tools.
• Create effective promotional and training materials, both Corporate and Product, for customer and channel consumption. This includes videos, animations, direct mail, internet marketing, sales tools, etc.
• Create Corporate and product PowerPoint-type presentations for use at customer meetings, trade shows, and other events.
• Coordinate photography and video production for all SENSIT products that highlight the use and field applications for SENSIT products.
• Maintain all aspects of SENSIT's website, keeping it current with product releases and company news.
• Manage search engine marketing and optimization programs.
• Maintain SENSIT's social media presence with attention paid to increasing reach via LinkedIn, Facebook, Twitter, and other relevant platforms.
• Produce trade show materials that enhance SENSIT brands and drive customer engagement.
• Along with Product Management, assist with the coordination and execution of the launch of new products, services, and other corporate offerings.
• Monitor and report on activities of competitors, channel partners, and other related players. Provide competitive insight regarding branding strategies, product releases and enhancements, and personnel activity.
• Draft and publish News Releases to external customers and sales channels as well as Announcements to internal personnel regarding product releases, enhancements, personnel changes, or other applicable news. Coordinate SENSIT TV for employees.
• Assist in SENSIT events including tradeshows, industry events, customer visits and other corporate events.

Skills

• Familiarity with content management systems is essential for managing online content effectively.
• Basic understanding of marketing principles and strategies to assist in campaign execution.
• Proficiency in graphic design tools such as Adobe Photoshop or Illustrator to create eye-catching visuals.
• Knowledge of SEO best practices to optimize content for search engines.
• Strong skills in social media management, including creating engaging posts and monitoring interactions.
• Excellent copywriting abilities to produce clear, persuasive content for various audiences.
• Understanding of email marketing techniques to effectively reach target customers.

CORE COMPETENCIES:

? Customer Focus ? Communication skills ? Teamwork ? Quality orientation ? Time Management ? Adaptability/Flexibility ? Creative and innovative thinking ? Planning and Organizing ? Result Focus ? Accountability and Dependability ? Ethics and Integrity ? Development and Continual Learning

Physical Requirements :

• Standing and walking.
• Ability to pick up and carry items.
• Using a computer.
• Ability to work in multiple environments.

Equal Opportunity Employer:

Sensit is committed to providing a workplace free from discrimination or harassment. We expect every member of the Sensit team to do their part to cultivate and support an environment where everyone can feel included and is afforded the respect and dignity they deserve.

Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we give equal employment opportunities to all qualified candidates and employees. We strive to create an inclusive environment that makes every employee and candidate feel welcome.

At-Will Employment:

Employment with Sensit is at-will and may be terminated by either party at any time, with or without cause or notice.

Pre-employment screening is part of our application process. Must be authorized to work in the U.S.

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